2025 edition out now
An annual data report on the dental industry — the tools, the technology, and the people behind the practice. Each edition surveys thousands of professionals to map what is changing inside the practice.
53%
of practice work is general edits and admin. Teams spend more time maintaining than improving.
71%
say patient retention is a top KPI, but few have the tools to actively measure it.
70%
of operational projects get deprioritized because they are too slow or difficult to ship.
The people who run dental practices — owners, dentists, hygienists, and office managers — rarely have the time, tools, or quiet hours to map what is actually changing inside the chair-side workflow. We quantified what they see day-to-day, and what is coming next.
Read the introExecutive Summary
Revenue expectations improved, but the operating question is less about demand and more about whether practices can hire, retain, and support the people who deliver the patient experience.
Read summarySurvey Demographics
The report combines responses from owners, dentists, office leaders, and clinical staff across North America. Role and region splits are kept visible so readers can understand the respondent base before reading the findings.
Read demographicsState of Dental Today
Practices are reporting stronger revenue and healthier patient demand, but hiring, no-shows, paperwork, and compensation pressure keep the operating environment tight.
Read today2025 Predictions
Scheduling, paperwork, communications, and AI are becoming part of the same operational conversation: how to reduce staff drag while improving the patient journey.
Read predictionsHigh-Retention Practice Strategies
High-retention practices are not simply better at hiring. They invest in training, recognition, reviews, compensation, and technology that removes repetitive administrative work.
Read retentionConclusion
The pattern across the report is consistent: practices that remove repetitive work, train teams on new tools, recognize performance, and make scheduling easier are better positioned to grow.
Read conclusionLatest report · '25
After a decade of slow adoption, virtual consultations crossed the chasm. The 2025 edition focuses on patient access, operational follow-through, and retention.
Read the full reportArchive
Each report is a snapshot of where the industry stood that year. Older editions stay live as a long-form archive — open one to read the full chapters and charts.
AI is reshaping the chair-side workflow.
The year teledentistry became table stakes.
How top practices retain happy teams.
The post-pandemic reset.
Take it with you
Charts, methodology, and the long-form analysis in a single document. Free — share a few details about your practice and we’ll send it over.
If nothing happens automatically, click here to download manually.
